How to use a Chatbot in your company?
Patrick Gordinne Perez2024-12-24T11:10:04+00:00You’ve decided to opt for artificial intelligence and are planning to set up a chatbot on your SL website to improve the user experience.
Find out some key tips for complying with the regulation.
Chatbot European regulation
Chatbots or virtual assistants are becoming an essential tool in companies of all sizes.
Using questions and answers generated with Artificial Intelligence (AI), these chatbots assist customers and guide them through the company’s website.
Since this summer, a European regulation has been in force that regulates the use of this AI.
This regulation is directly applicable and classifies these systems as “limited risk”.
This imposes certain obligations, notably in terms of transparency…
Limited-risk artificial intelligence
Classification of Artificial Intelligence
The way AI is used is classified according to the risk it poses to the health or safety of users.
There are four categories of risk: minimal or no risk, limited risk, high risk and unacceptable risk.
Chatbots that interact directly with people are considered limited-risk systems because they can be confusing if customers are not adequately informed that they are interacting with a machine.
Implications of artificial intelligence
Therefore, while implementing a (limited risk) chatbot requires compliance with less stringent standards than those required for high-risk systems, it does entail certain obligations, the non-compliance with which may result in sanctions.
For example, you could be fined if the system misleads users or if it does not comply with data protection obligations.
Therefore, require your provider to ensure full compliance with applicable regulations.
Essential keys to having a chatbot in your company
AI Transparency
One of the main obligations for chatbots is that users must be aware that they are interacting with a machine, not a person.
To comply with this requirement, it is sufficient to add a clear message at the beginning of the conversation indicating that you are talking to a virtual assistant (e.g. “” or any formulation that informs the user that they are not talking to a human being).
Data protection
If your chatbot collects personal data (such as names, emails or contact details), make sure you also comply with the General Data Protection Regulation (GDPR).
This includes obtaining explicit consent from users to collect and process their data; also the obligation to inform them that such data will not be used beyond its intended purpose and that they have rights of access and cancellation.
Experience
It is important that the design and implementation of the chatbot is done with the customer experience in mind, as this will avoid user frustration and possible complaints or claims.
Ensure that he or she is well trained:
- Answer the queries that are statistically most frequent.
- At the same time, redirect to a human agent if it is not able to answer the queries raised.
- Ask your provider to set up a system to receive feedback from users and to regularly review chatbot interactions for areas of improvement.
Be sure to inform users that they are interacting with a machine. And, if you ask them for personal information, comply with the requirements of data protection regulations.