Risk of using ChatGPT in your company
Some companies are using this new tool that is ChatGPT and you are considering trying it out because of the advantages it offers and because you do not want to “fall behind” your competitors. See the risk of using ChatGPT in your company and how to act if you buy it.
Advantages of using ChtGPT
The use of artificial intelligence is becoming increasingly common among businesses, allowing them to automate tasks, improve efficiency and customer service, personalise customer interactions and collect data to make informed decisions.
However, if you decide to use such a tool, it is important to be aware of the risks associated with it. See what they are and how to act.
What is chatGPT?
Artificial intelligence works mainly through the data provided to it, which it uses to “learn” and deliver the requested service.
Therefore, if you use ChatGPT to automate tasks or to improve the efficiency of a process, you may be dumping your company’s sensitive information (which may contain personal data or even confidential information) into a third party’s software.
Use a paid version of ChatGPT
To avoid this pitfall, please note that there are different versions of the product:
- Public and free version.You have no filters or safeguards, so you run the risk that the sensitive information you enter will be used to “train” the tool’s models.
This information could then appear to other users when they make a query.
- Non-public or API (paid) version. According to the ChatGPT provider, from March 2023 in the paid version these data will not be used to train the models.
In addition, the use of this version is covered by a set of contractual guarantees to comply with European data protection regulations, which does not exist in case of using the free version.
There are risks involved in using ChatGPT in the enterprise. Avoid free versions that offer no guarantee against the dissemination of sensitive information and review the content created to ensure that it is lawful and appropriate.
Content creation with artificial intelligence
If you use artificial intelligence to create content in the form of text or images (e.g. to prepare answers to frequently asked questions or for sales promotion and marketing purposes), such content may be partly or wholly owned by a third party.
Therefore, by using it, you expose yourself to the risk of infringing the rights of a third party and that the third party may claim authorship and seek financial compensation from you for using such content without authorisation or licence.
AI Advice
Accordingly, please use this content merely as guidance for the purposes of creating your own content or making decisions, but do not make any obvious commercial use or exploitation of the material created by the tool.
Exercise caution when using ChatGPT
Regulation of ChatGPT
The use of this tool is not legally regulated, neither in Spain nor at European level.
However, a European regulation on artificial intelligence is expected to be approved at the end of the year, which will impose obligations on the providers of this type of system (basically, they will have to comply with certain transparency rules and apply guarantees against the generation of illegal content).
Risk of using ChatGPT in your company:
Act with Caution, it is advisable that your company develops usage guidelines to raise awareness of these risks to workers and minimise risks.
Similarly, it is also advisable to implement quality control measures to ensure that the content generated is appropriate and lawful.
Remember that if rights or other rules are infringed when using these tools, the ultimate responsibility lies with the company, not its employees.
